Monumetric Vs. Ezoic – Which one is better?

The main difference between Ezoic and Monumetric lies in their ad optimization and revenue maximization strategies.

Ezoic employs advanced algorithms and machine learning techniques to optimize ad placements and improve revenue for publishers. These algorithms analyze various factors such as user behavior, engagement patterns, website content, and ad performance data to dynamically optimize the placement, size, and type of ads displayed on a publisher’s website. By continuously testing and experimenting with different ad configurations, Ezoic aims to find the optimal ad setup that maximizes revenue while maintaining a positive user experience.

Monumetric also focuses on ad optimization strategies but may have different approaches and methods. While the specific approaches and methods used by Monumetric may vary, they typically involve analyzing data related to user demographics, website niche, ad performance, and other relevant factors. Based on this analysis, Monumetric offers recommendations and implements ad optimization techniques to enhance revenue generation for publishers. This may include adjusting ad placements, targeting specific audience segments, or experimenting with different ad formats.

Overall, both Ezoic and Monumetric focus on ad optimization, but they may employ different approaches and techniques. Ezoic’s utilization of advanced algorithms and machine learning allows for dynamic and data-driven optimizations, while Monumetric may leverage its own proprietary methods to enhance ad performance and revenue. Publishers can explore and evaluate the specific strategies offered by each platform to determine which approach aligns best with their goals and objectives.

The earning potential of Monumetric and Ezoic is similar. Some publishers have reported higher earnings after switching from Ezoic to Monumetric, while others have found greater success with Ezoic compared to Monumetric.

It appears that both services are closely competitive, and the earnings a publisher receives can vary depending on the type and niche of their website. It is recommended to try both platforms to determine which one suits you best. However, the difference in earnings between the two platforms is not significant.

However, based on our experience, we think it’s better that Monumetric doesn’t charge any fees to help you make more money from ads, unlike Ezoic. But we do have some concerns about Monumetric’s PROPEL program.

If you have between 10,000 and 80,000 visitors to your website each month, you need to pay $99 USD to join Monumetric’s PROPEL program. However, if you have more than 80,000 monthly visitors, you can join for free.

On the other hand, Ezoic asks for a monthly fee to be part of their premium program and earn more from their ads. Monumetric only charges a one-time fee, and it’s only for publishers with less than 80,000 monthly visitors. Monumetric never charges anything more to help you earn more money from their ads. So, in our opinion, Monumetric wins. But, still, earnings depend upon your website niche. So, it’s better you try out both to find the best one for you.

Both Ezoic and Monumetric provide ad optimization features to improve ad performance and revenue. However, the effectiveness of these features may vary depending on your specific website, niche, audience, and other factors. It’s recommended to experiment and test the optimization features of each platform to see which works best for your website.

Both Ezoic and Monumetric support various ad formats, such as display ads, video ads, native ads, and more. This allows publishers to choose the ad formats that best suit their website and audience, potentially increasing engagement and revenue.

Yes, you can use both Ezoic and Monumetric simultaneously on your website to maximize your ad revenue. Some publishers opt to utilize multiple ad networks to diversify their revenue streams and take advantage of different optimization techniques offered by each platform.

With Ezoic, you can decide how much of your website’s traffic shows Ezoic ads. You have the flexibility to choose a specific percentage. This means that you can reserve a portion of your traffic for Ezoic ads, while the remaining percentage can be used for displaying ads from other networks.

Ezoic also offers Mediation feature that allows publishers to optimize their ad inventory by integrating multiple ad networks into a single platform. It acts as a mediator between publishers and various ad networks, helping them streamline the ad management process and maximize their ad revenue.

With Ezoic Mediation, publishers can connect their website to multiple ad networks simultaneously. Ezoic’s technology then evaluates each ad network’s performance in real-time and selects the most suitable ads to display on the website. This process is based on factors such as ad relevance, user engagement, and revenue potential.

But, you can’t use Ezoic’s Mediation feature to display Monumetric ads. Only way to display Monumetric ads with Ezoic is by setting certain percentage of traffic for Ezoic while other percentage of traffic for Monumetric.

However, it’s important to keep in mind that having multiple ad networks on your website can slow down its loading speed. So, you need to consider the balance between maximizing your ad revenue by using multiple networks and ensuring that your website performs well for a smooth user experience. It’s essential to find the right trade-off between ad revenue and website performance.

Ezoic and Monumetric have different revenue sharing models. The specific details of revenue sharing percentages can be obtained by contacting their respective platforms. It’s important to review and understand the revenue sharing terms to determine how much of the ad revenue goes to the publisher.

Ezoic is easier for many publishers to join because it has a lower minimum traffic requirement. You can get started with Ezoic even if your website doesn’t have a lot of monthly visitors. On the other hand, Monumetric requires a minimum of 10,000 monthly visitors to join their platform. However, please note that Ezoic’s specific entry requirements may depend on factors like the quality of your website and the type of content you have. Publishers need to review the guidelines and criteria of each platform to determine if they meet the qualifications. Eligibility factors may include website traffic levels, content quality, compliance with policies, and other criteria set by the platforms.

Yes, Ezoic and Monumetric offer dedicated account managers who can provide personalized support and guidance to publishers. These account managers can assist with ad optimization, answer questions, provide recommendations, and help troubleshoot any issues that may arise during the monetization process.

Based on our experience with both platforms, we have found that both Ezoic and Monumetric prioritize providing a better user experience. However, it is also important for you to take steps to make your website more user-friendly. If you feel that there are too many ads on your website, you can contact their support team and request the removal of underperforming ads while keeping the high-performing ones.

Ezoic also offers a unique website speed feature called Leap, which can help improve your website’s loading speed. On the other hand, Monumetric’s ads are not overly heavy, so you may not need an additional website speed feature to run their ads efficiently.

However, the user experience can differ between Ezoic and Monumetric. It’s recommended to explore their platforms, try out demos if available, or reach out to their support teams to gain a better understanding of their interfaces, reporting tools, and overall user experience. This will help you evaluate which platform aligns better with your preferences and ease of use.

Both Ezoic and Monumetric offer targeting options to deliver relevant ads to website visitors based on their interests and preferences.

Ezoic and Monumetric provide analytics and reporting tools to help publishers track their ad performance and revenue. The features and depth of analytics may vary between the platforms. As per our experience, we find out Ezoic provide in-depth analytics than Monumetric. But, the analytics provided by Monumetric is also enough to understand the performance of your ads.

Yes, Ezoic and Monumetric allow some level of ad layout customization, enabling publishers to adjust the placement and appearance of ads on their websites. It is easy to customize Ezoic ads on your own than Monumetric ones. But, Monumetric’s staff are always ready to help you to customize their ads.

Both Ezoic and Monumetric have ad quality monitoring systems in place to ensure compliance with industry standards and regulations. They both provide their own GDPR consent bar as well.

To learn about success stories and case studies, you can visit the respective websites of Ezoic and Monumetric or contact their support teams for specific examples.

As of our research, we have found more than 90% of publishers are happy after switching from Google AdSense to either Monumetric or Ezoic.